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Glen L. Urban
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#	Item
21	Prelaunch Forecasting of New Automobiles Glen L. Urban; John R. Hauser; John H. Roberts Management Science, Vol. 36, No. 4. (Apr., 1990), ppStable URL: http://links.jstor.org/sici?sici=%%2936% Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 15:44:39 American brands Automobiles Hatchbacks Business Marketing Edsel Toyota Ford Motor Company Tesla Model S Consumer behaviour AMC Rebel Muscle car
22	A Model for Managing a Family-Planning System Glen L. Urban Operations Research, Vol. 22, No. 2. (Mar. - Apr., 1974), ppStable URL: http://links.jstor.org/sici?sici=0030-364X%%2F04%2922%3A2%3C205%3AAMF Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 16:29:21 Index of standards articles Standards
23	Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods Gurumurthy Kalyanaram; Glen L. Urban Marketing Science, Vol. 11, No. 3. (Summer, 1992 Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 15:42:27 Marketing Communication design Brand management Positioning Brand Profit Advertising
24	An Autobiographical Essay: When I Stop Learning, I Will Leave Glen L Urban Journal of Marketing; Oct 2002; 66, 4; ABI/INFORM Global pgReproduced with permission of the copyright owner. Further reproduction prohibi Add to Reading List Source URL: ebusiness.mit.edu - Date: 2007-10-21 14:29:42
25	Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice John H. Roberts; Glen L. Urban Management Science, Vol. 34, No. 2. (Feb., 1988), ppStable URL: http://links.jsto Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 15:45:47 Decision theory Brand management Choice modelling Microeconomics Marketing Utility Expected utility hypothesis Brand awareness Preference Brand Discrete choice Expected value
26	Premarket Forecasting of Really-New Products Glen L. Urban; Bruce D. Weinberg; John R. Hauser Journal of Marketing, Vol. 60, No. 1. (Jan., 1996), ppStable URL: http://links.jstor.org/sici?sici=% Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 14:36:22 Hatchbacks Electric vehicle Sustainable transport Toyota Conjoint analysis Marketing research Battery electric vehicle Hybrid electric vehicle Marketing Target audience
27	Lead User Analyses for the Development of New Industrial Products Glen L. Urban; Eric von Hippel Management Science, Vol. 34, No. 5. (May, 1988), ppStable URL: http://links.jstor.org/sici?sici=%281988 Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 15:49:06 Humancomputer interaction Technical communication Innovation Lead user Classes of computers Usability Eric von Hippel Computer-aided design Workstation Requirement MEDUSA
28	RESUME Name: GLEN L. URBAN Add to Reading List Source URL: glenurban.com Language: English - Date: 2016-04-13 22:12:00 Business Glen L. Urban Marketing research John R. Hauser Marketing Draft:Andrew Ainslie Stefan Stremersch
29	Glen L. Urban David Austin Professor of Marketing MIT Sloan School of Management Glen L. Urban is a leading educator, a prize-winning researcher specializing in marketing and new product development, an entrepreneur, an Add to Reading List Source URL: digital.mit.edu Language: English - Date: 2004-03-18 12:05:41
30	Microsoft Wordbio.longdoc.doc Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2008-06-02 13:35:22 Marketing research Marketing strategy John Little Societal marketing Rajagopal Marketing Marketing analytics Glen L. Urban